Dragon alliance eyewear set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best products. It was founded by Will Howard in 1993 in a garage in California because he wanted to start a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. The company began by distributing to local shops, and soon grew internationally.
The Dragon brand "put an emphasis on creating functional, high-quality merchandise that appealed to the youth market and pushed the status quo."
Dragon alliance eyewear primarily makes sunglasses, snow goggle, and MX goggles (for biking), as well as a few other accessories.
- SUNGLASSES - the sunglasses come in a variety of styles: some are based on the wayfarer shape, and some more closely resemble aviators (but with thickers frames), while others look more typically sporty and have visor lenses. And in typical 80s sporting style, some models are available with colourful mirrored lenses.
- SNOW GOGGLES - After establishing itself as the leader in snow goggles, Dragon launched the first ever frameless snow goggles in 2011, which have since revolutionised the market.
- MX GOGGLES - MX goggles are for dirt biking. These models are fun, functional and look great with the brand logo on the straps.
As far as glasses for sports are concerned, Dragon alliance eyewear has an innovative and fun approach. Their designs combine advanced technology and also look appealing because of their bold colours and designs on the frames and in the cases of the goggles, also on the straps. To check out more models, have a look at their website here.