Founded in 1961, Saint Laurent was the first couture House to introduce the concept of luxury prêt-à-porter in 1966 with the “Saint Laurent Rive Gauche” collection, synonymous with youth and freedom. This milestone marked a decisive step in the modernization of fashion and reshaped the socio-cultural landscape.Over the years, the House’s groundbreaking styles have become iconic cultural and artistic references, while its founder, couturier Yves Saint Laurent, secured his reputation as one of the most influential designers of the twentieth century.Part of the Kering Group, the House has remained true to its identity of absolute modernity and fashion authority. Under the creative direction of Anthony Vaccarello, appointed in April 2016, the House now offers a wide range of women’s and men’s ready-to-wear, leather goods, shoes, jewellery and eyewear under the “Saint Laurent Paris” name. Through licensing agreements, it is also a major force in fragrances and cosmetics.