Women

Men

Kids

Prescription sunglasses

Polarised sunglasses

Non-polarised sunglasses

Sunglasses with gradient lenses

Mirrored sunglasses

Women

Men

Kids

Blue light filter option

Ray-Ban Meta

Oakley Meta

Discover

Most popular

Blue light filter lenses

Polarised sun lenses

Transitions® GEN S™ lenses

More options

Prescription sun lenses

Mirrored lenses

Photochromic lenses

My Account
Order status

Customer reviews

See all reviews

Why buy glasses at blickers.com?

Opticians since 1862

Six generations looking after your vision, now online.

In-house optical lab

Lenses and fittings crafted with optical precision and no middlemen.

100% original brands and high-quality lenses

Always with a certificate of authenticity and full legal guarantee.

700,000+ happy customers

Your trust is our best guarantee.

Wish Granted: we make the complex simple

The best selection online, 100% secure payments and fast delivery.

Unique technology for better advice

Virtual try-on and an AI-powered personal shopper to help you choose your glasses with confidence.

Explore collection

Every frame tells a story.What's yours?

Discover our curated collection of premium eyewear, designed for those who see beyond the ordinary.

Explore collection

Your eyes tell your story. At Blickers, built on six generations of optical heritage, we combine expert knowledge with the iconic brands you love, including Prada, Gucci, Ray-Ban and Tom Ford. Our in-house optical lab team checks every detail, so you can see and be seen like never before.

Customer Care

Contact Us Order status Shipping information Returns & exchanges Payment Security FAQs

BLICKERS.COM

About Us Press / Stakeholders Blog

Catalog

Sunglasses Eyeglasses Frequently searched

© 2026 Blickers

Legal notice•
Terms and conditions•
Privacy policy•
Cookie policy•
•
Google’s Business Data Responsibility site

We care about your privacy

At blickers.com we use first and third party cookies and similar technologies to ensure the website works perfectly, to understand how it is used by our users and to be able to show you customised ads based on your navigation data. If you agree with the use of all cookies, click "I agree".

If you want to customise the use of cookies, please access . You can get detailed information by reading our and our . Additionally, to understand how Google processes your personal data, please visit Google’s Business Data Responsibility site.

MIDO, the optical fair in Milan: Back home | Blickers

Blog
>
Posts
>
MIDO, the optical fair in Milan: Back home

Published on March 7, 2013

MIDO, the optical fair in Milan: Back home

Creativity converted into eyewear: fun designers, different glasses and original stands everywhere

We are back from MIDO, the optical fair in Milan, where we were not only looking for eyewear, but also fashion and many stories to tell through the brands and their products..

We met some amazing, enterprising people on this trip, with a passion for their products beyond the ordinary. When they let us try on their eyewear, we felt the stories and understood their meaning and their past... and we liked that!

We also saw some very creative ideas at stands fighting to distinguish themselves. In the one shown in the picture below, for example, they took the opportunity to comb or cut your hair while showing you their eyewear, and in the next one the attraction was some pretty girls bathing in a jacuzzi...

MIDO 2013

MIDO 2013

Of all the things we experienced on the trip, my greatest memory is the experience of meeting so many artists and designers. For example, we took special pleasure in talking with Christian Wolf, the creator of the Rolf stone eyewear we talked about in this post. I have to say that the glasses are even more striking and special close up... incredible...

Stand Rolf Spectacles

We also met Alessandro Glassing, a very friendly Italian who also lived in Ibiza for a time. Eyewear with coloured, round and modern mirror lenses. Here is a photo we took with him and his striking posters at his stand .

Glassing and Blickers

The German team at Framers won our hearts with their treatment and friendliness. We had a beer with Matthias, the founder of the company, while he explained how Framers started, who formed the team and how they made and designed the eyewear. They were all named after a district of Berlin or a city (they even had a "Barcelona"). Here's a photo of us toasting!

Framers and Blickers

Aside from chatting we took a break in the relaxation areas, which also served us champagne, juices and snacks. As you can see, the place was great.

MIDO Relaxation Zone

Little time to see the city, but we did make a quick visit to the Duomo and the Galleria Vittorio Emmanuelle in a walk after dinner…

Blickers at MIDO

On Monday night we arrived in Barcelona dead tired, but it was worth it ... We will fill you in on some more interesting things that happened in Milan, new trends and stories of some very, very interesting brands…

We are already looking forward to MIDO 2014! :D

Here are several photos to show you what a great time we had!

Nico y Bianca

Victor Manuelle Gallery

IMG_20130302_111747

IMG_20130301_184449

Bar MIDO

Stand Etnia Barcelona

Courrèges Stand at MIDO

MIKITA Stand

Stand in MIDO

Buffalo horn glasses

Deseyé Eyewear

Cool stand at MIDO

Blickers at the metro

Related posts

Glasses online: a world of possibilities

September 25, 2013

Glasses online: a world of possibilities

The internet means huge opportunites and possibilites for small, independent companies and eyewear designers to sell, and for people to buy glasses online.

MIDO, the optical fair in Milan: Back home

MIDO, the optical fair in Milan: Back home

MIDO, the optical fair in Milan, where we were not only looking for eyewear, but fashion and many stories to tell through the brands and their ...

We're off to MIDO: the International Optics Trade Fair in Milan

We're off to MIDO: the International Optics Trade Fair in Milan

The most anticipated optics trade fair is finally here! MIDO will take place between March 2 and 4 - we will be attending and reporting on the latest news.