Objective: To produce glasses that combine a passion for quality and design with a strong social commitment. The Californian eyewear company SHAUNS SHADES is a great example of where fashion lovers can help others by buying for themselves.
The idea behind SHAUNS SHADES sunglasses is that customers can be part of a solution to address a social problem: lack of access to eye care in less developed countries, which affects more than 285 million people. A huge 77% of the cases can be solved simply with a pair of glasses.
So how does it work? The system "Give Sight" means that for every pair of SHAUNS SHADES glasses purchased, another pair of glasses is triggered into existence. With the help from the giving partners of SHAUNS SHADES, an eye test is administered to a person in need (either due to their geographical location and lack of access to affordable eye health, or because of their low income). The patient is then fitted with glasses and can enjoy the simple pleasure of being able to see well, sometimes for the first time in their life.
The importance of the "Give Sight" system, is that, as the website states, "Visual impairment hampers performance at school, reduces employability and productivity, and generally lowers quality of life." Poor eyesight, for many people, can therefore mean a life of hardship and poverty, that can easily be avoided simply by having access to a pair of glasses. SHAUNS SHADES has so far donated five thousand glasses to people in need, and the commitment to it's pledge of giving sight is as strong as ever.
As well as the impressive social commitment, SHAUNS sunglasses are also incredible designs. The glasses from this Californian brand are made at the foot of the Alps, with high quality premium Italian acetate and Carl Zeiss lenses. The photo below highlights some of the incredible details that the designs incorporate.
What is also special about these glasses is that inside the end of the arms, on the left side is written 'Give', and on the right is written 'SIGHT'. Furthermore, the gold logo of three dots is the letter 'S' in Braille, which stands for Shauns, Shades, and Sight.
The young founder of SHAUNS, Shaun Paterson, said: "The glasses that you choose reveal a lot of things of your personality. Ideally, they are made of fine materials that complement your skin tone and features and say something about your style. I hope people feel attractive and confident in our glasses."
SHAUNS has also joined the Vision Spring campaign, an NGO that works to offer affordable eye care services and prescription glasses to those who do not have access to adequate healthcare facilities. Read more about Vision Spring here!
I will finish by leaving you some photos of this incredible brand, so you can see for yourself how good the designs look!
